Posts

Jul 23
What gets a response in a retail-related mobile ad?

​Voltari advocates that mobile marketers stop making ads and start making tools. Ads should stop trying to bluntly sell and instead provide a rich media portal that connects consumers with the unique mobile elements that smooth the path-to-purchase. But what are those tools? Retail marketers should consider this chart.

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Jul 21
How Retail Customers Use Mobile for Research & Purchasing

​Mobile behaviors differ not only across verticals, but within those verticals. Check out this chart that depicts retail shoppers and their mobile inclinations.

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Mobile behaviors differ not only across verticals, but within those verticals. Check out this chart that depicts retail shoppers and their mobile inclinations. It reveals that more users are applying their mobile devices to entertainment and electronics more than any other category. What’s more, mobile marketers tasked with creating ads should realize that mobile-inclined retail shoppers are using their devices for both mobile and shopping. 
In the past, Voltari has observed that mobile product research more often leads to in-store shopping than purchases using the mobile device – but this is changing as mobile increasingly becomes the dominant screen in our lives. As a result, ads should provide both options, a direct-to-purchase option and tools (such as a store location finder) that make in-store shopping easier. 


Jul 15
Where are U.S. Adults Using Their Smartphones

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American adults love their smartphones so much that 9% of them have used their smartphones during sex. Although we're surprised, this number doesn't bother us as much as the 35% that use their smartphones in movie theater. At Voltari, we may be all about mobile, but even we love a good movie. 

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